Having the right thing Vs Doing the right thing


Should you have the perfect business model to become success?

Should people like your product before you launch it?

Should everything be perfect before you think about starting a venture?


Here are my thoughts on this, please feel free to comment on it or add your own views.

1. Idea

It is not important to have the right idea. It is important how you execute it. As engineers we always focus on the idea, we wait till we get the best idea and then think about jumping into it. I feel that should not be the case. Even if you have a simple idea and you think you can do it better, then you should jump into it. Consider the case of Cane-O-LA, all they do is make sugarcane juice. The idea is so simple, people made sugarcane juice for years. But still we have a whole new venture out there with sugarcane juice!

2. Design

Once you have selected your idea, focus on getting the best design. When we are making a product you should not neglect the design. “First impression is the best impression”. You could have the most useful product but if the look and feel is not good, then it is hard for people to get started with it. Good design will help you overcome people’s resistance for trying a new product.

3. Engineering

For most of us this is our domain. Lets make no mistake here. Finally we are building our own product. It is time to bring the passion out. Make sure everything in the product goes well. Give your best here. There is no manager’s pressure to just finish the work. Give your best you can’t go wrong.

4. Packaging

We have learnt the hard way here. We have done repacking of ION, USB Charger. Never compromise on the packaging. Different things that can be done here. 1. To do what everyone else is doing. Follow a standard packing. 2. Make something totally different. But understand the minimum requirement of your product packaging. Eg: If you are a small electronic product make sure you have provision to hang the product.

5. Sales

Lot of times people will say no one will buy your product. I don’t believe in this. No one will buy your product if you don’t know how to sell it. The key is to sell it right. You need a good sales person if your product is bad or your pricing is bad. But for a good sales person it doesn’t matter. Again if you have screwed up in the above 4, then make sure to get the best sales person. 


It does not matter if you have the perfect things to start or not. It is ok if you are not able to prove in the beginning that people will like your product or not. Just make sure you keep your passion together and do the right things. Things will fall into place!

Relaunch of ion – next generation ipod charger

We have re-launched ion. It took us a lot of time to get it up and running again. But with a lot of patience and following up of things we have done it again. I would like to congratulate the team for it.


In any start-up I feel it is very important not to loose hope and stop. There are many times we feel so low about things not moving, or doubting our self, our ideas, if they are good enough to make it big. But the key is to believe in the idea and execute it, make it work. It is also very important to have couple of like minded people to keep each other motivated.

The ion is our first baby. We have lots more to come and we believe in it.

Why do we think ion is a good product?

  • We will not need multiple chargers anymore, as all devices are USB powered in the future.
  • It is small and compact.
  • It works anywhere in the world.
  • I know for sure my ipod is safe charging through The ion.

As for me, I’m right now in Detroit, Michigan and counting my days to move back to Bangalore on July 1st to pursue my dreams. 🙂