My first animation

I recently came across this new site called GoAnimate. Found it very interesting and easy to use to create animations. Here is my first animation that I did to explain Track Every Coin. Do let me know your feedback about it! 🙂 Any new scripts that you would suggest that I should try out 😉 You can download the audio from skull mp3.

PS: if you liked what Track Every Coin does, do sign up for FREE!

Is it an i-pod?

Believe it or not, in India the term “I-pod” has taken a common name for an MP3 player.

In the common market, if someone asks you “Which i-pod do you have?”.

If you say you have a nano, shuffle, touch… he would be confused! But if you say that you have an Apple, Sony or a Philips i-pod he understands!

I wonder how this happened. How did the word ‘I-pod’ takeover the name for an Mp3 Player? Is it because Apple did not spread the awareness very well in India and the buzz spread through word of mouth? I wonder if the following could have happened:

Person A: What is an i-pod?

Person B: It is something that can play music!

Now when Person A sees an MP3 player he thinks it is an i-pod! 😀

Not sure if this is a boon or a bane for Apple! Yes, the word “i-pod” is now widely used, but not sure if that is translating to sales for them.

Anyways we are keeping a short name for our product. The hardware device will be called “TECI”, short form for Track Every CoIn. So that it is easy to refer it – “Do you have a TECI?” 🙂

Blog also posted at our company web site.

Enterprising India

I recently attended the TiE Entrepreneurial Summit 2009 held in Mumbai. It was one of the best organized conference. Hats off to TiE.

For the first time I heard all the big industrialist of India speak on stage. This was a three day event and every day was better than the previous.

First day the main highlight was the talk of Ratan Tata and Narayan Murthy. I was hoping this talk would be more about their experience and how they had built such an empire, but for some reason it was not moderated that well.

The talk was more of a political twist than an Entrepreneurial journey. Nevertheless they both answered the questions asked very well.

After this I heard Capt. Gopinath speak.

He really seems like the guy who has started from scratch. It was amazing to hear his talk about how he built such a big industry and sold it. He had a vision, a vision that everyone can travel and afford to travel by flight. How he raised money when no one was giving him any money. How he started off with just one aircraft by taking a loan. A very inspiring talk.

Now Entrepreneurship has become his lifestyle. He seems to have started a new logistics company.

Continue reading Enterprising India

Hardware product development

Blog also posted at our company website.

There has been series of delays in our product release, we thought it would be a good idea to let everyone know what is happening and how our journey has been so far. We are really close to the finish.

When we first believed in the Track Every Coin idea, we started prototyping it.

We bought some ready-made, off the shelf LCD displays. These displays were just numeric displays, so one had to select the category from the list given. Never the less we were able to enter the expenditure and categorize it too. The system would talk to a computer through USB and transfer all the data successfully. And yes… the product was HUGE! 😀

After this we decided to work on the LCD part a little more.

We got rid of the numeric display and got an LCD which can display numbers and text at the same time. This gave us options for many more features like someone owes you, you share a trip with a friend, track reimbursements, etc.

After this we further worked on the size of the PCB and finally reached a small size of the PCB.

We got our first plastic prototyped and now working on reducing the form factor and making it smaller and sleeker. After that we have to think of some colors and some cool graphics on it.

Here is the rough size of the device with two buttons on top. The final size will go down further.

The experience has been great so far and all of us are really excited to bring this product our for everyone to use. We are hoping the product will help everyone to get financially organized and “Track Every Coin“.

Coming soon – New product – Track Every Coin

It has been almost an year since we quit our regular jobs and have been working on our new product TrackEveryCoin. The product will be out in July 2009.

This is a pre-launch site, we are letting everyone know what the product is all about and we request everyone to signup if they are interested in the product. This will help us to be better prepared when we launch.

Track every coin is a personal financial tool that will help you get organized in your financial life. If you ever thought you had no idea how much you were spending per month, what were you spending it on, or how much is your saving, then this product is for you. It also helps you do a lot more than tracking your expenditure, like goal setting, reminders, sharing, events etc.

We appreciate it if you blog about it, tweet about it, let all your friends know about it. Let people know that such a product is going to come soon to solve their financial management problem and help them.

Pre-book the product to get special offers when we launch it. 🙂

Please visit:

Having the right thing Vs Doing the right thing


Should you have the perfect business model to become success?

Should people like your product before you launch it?

Should everything be perfect before you think about starting a venture?


Here are my thoughts on this, please feel free to comment on it or add your own views.

1. Idea

It is not important to have the right idea. It is important how you execute it. As engineers we always focus on the idea, we wait till we get the best idea and then think about jumping into it. I feel that should not be the case. Even if you have a simple idea and you think you can do it better, then you should jump into it. Consider the case of Cane-O-LA, all they do is make sugarcane juice. The idea is so simple, people made sugarcane juice for years. But still we have a whole new venture out there with sugarcane juice!

2. Design

Once you have selected your idea, focus on getting the best design. When we are making a product you should not neglect the design. “First impression is the best impression”. You could have the most useful product but if the look and feel is not good, then it is hard for people to get started with it. Good design will help you overcome people’s resistance for trying a new product.

3. Engineering

For most of us this is our domain. Lets make no mistake here. Finally we are building our own product. It is time to bring the passion out. Make sure everything in the product goes well. Give your best here. There is no manager’s pressure to just finish the work. Give your best you can’t go wrong.

4. Packaging

We have learnt the hard way here. We have done repacking of ION, USB Charger. Never compromise on the packaging. Different things that can be done here. 1. To do what everyone else is doing. Follow a standard packing. 2. Make something totally different. But understand the minimum requirement of your product packaging. Eg: If you are a small electronic product make sure you have provision to hang the product.

5. Sales

Lot of times people will say no one will buy your product. I don’t believe in this. No one will buy your product if you don’t know how to sell it. The key is to sell it right. You need a good sales person if your product is bad or your pricing is bad. But for a good sales person it doesn’t matter. Again if you have screwed up in the above 4, then make sure to get the best sales person. 


It does not matter if you have the perfect things to start or not. It is ok if you are not able to prove in the beginning that people will like your product or not. Just make sure you keep your passion together and do the right things. Things will fall into place!