Believe it or not, in India the term “I-pod” has taken a common name for an MP3 player.
In the common market, if someone asks you “Which i-pod do you have?”.
If you say you have a nano, shuffle, touch… he would be confused! But if you say that you have an Apple, Sony or a Philips i-pod he understands!
I wonder how this happened. How did the word ‘I-pod’ takeover the name for an Mp3 Player? Is it because Apple did not spread the awareness very well in India and the buzz spread through word of mouth? I wonder if the following could have happened:
Person A: What is an i-pod?
Person B: It is something that can play music!
Now when Person A sees an MP3 player he thinks it is an i-pod! 😀
Not sure if this is a boon or a bane for Apple! Yes, the word “i-pod” is now widely used, but not sure if that is translating to sales for them.
Blog also posted at our company web site.